#CABMA 6/20/10 Morning

Sunday morning: My day began with a 5:50am text from my son which included a picture of him and his Dad getting ready to tee off in the Father’s Day Scramble at our club.  It’s an awesome picture that is now the wallpaper on my phone. 

This is where I whine (and I know CABMA had nothing to do with it – we are at the mercy of NACDA and their dates).  Father’s Day? Really? Sunday? Really? I unfortunately missed a portion of the breakfast and inspirational talk by Chaplain Moore from GA Tech because I went to Mass.  A long time friend and Buffalo transplant to SoCal picked me up and brought me to Mass.  I am sorry I had to choose to miss one thing to do another.  Am I alone in this?

Welcome breakfast and opening speakerDerrick Moore – Georgia Tech Team Chaplain

Derrick is an inspiring speaker who doesn’t go to work to brick and mortar; he goes to work to flesh and blood

CABMA Annual Business Meeting: Frank Hardyman – Georgia Tech and President of CABMA

We have a surplus; 618 members; we would like to grow into DII and DIII and NAIA

I remember my first convention in Atlanta during the NCAA Convention.  The discussion was about wrapping into NACDA and having the convention in June, rather than January.  It was an interesting way to be introduced to the organization.  There were many concerns regarding timing issues because June is closing at most schools.  On the plus side, there is a support system with NACDA and they help with promotion, website and

It’s time to expand the Publicity committee and reach out through social media.

Introductions: It’s fun to hear where folks are from and what they do at their schools.  We have a lot of rookies and I hope they know they are the future of the organization.  I love seeing familiar faces who I usually only see once a year.  An exception would be during various championships where I had the pleasure to cheer for the Gonzaga Zags at the NCAA Men’s Basketball 1st and 2nd Rounds in Buffalo this past March.  I got to see Jared Hertz, Assistant AD/Business at a favored Jesuit institution, Gonzaga University there.  I love when the phone rings and it is a CABMA colleague. Lately I “see” folks on Linkedin or Twitter.  It is a great way for us to keep in touch and keep the relationships going.  Follow me on Twitter: JudeCaserta, join my network on Linkedin at Jude Russo Caserta. Kevin Cleary, Publisher of Collegiate Directories is buying the world beer tonight.  I think that is very nice of him.

Managing Consumer Fees to Impact Bottom Line Results: Folks from Paciolan, Derrick Magee, Assoc. AD – Business Operations, Cincinnati

Jane Kleinberger, founder of Paciolan is a dynamic speaker.  She also knows how to have fun! They have had a CABMA presence for as long as I can remember.  An important think I learned from Jane is that as long as you attend the sessions and participate in the program it is perfectly fine to have a good time!

The strategic use of fees:  Gary StyveClient Partner Paciolan Any ticket manager at any institution should be at this conference.  The discussion here is to move past order charge fee only.  It seems that most folks are getting accustomed to paying extra fees but as long as the customer is getting the bottom line price during the transaction it is generally accepted.  Print at Home is an amazing way to reduce the window staff during games.  These folks could then be assigned to generating more ticket sales.

Cincinnati – reviewing consumer fees to increase revenue: Jane, Derrick and Deana Itow, Client Partner Paciolan Print at Home seems to be the future favored delivery system but I have to tell you, there is nothing like a real ticket!  So, do you frame a folded and ripped piece of paper? I guess I am old school!

Take Away Line: Jane: At the end of the day ticketing is an accounting sub-system!

Pizza Hut Personal Pan Pizza – good call!

Until next time!

Jude Russo Caserta

AthleticBudgetCoach.com/blog

Twitter: JudeCaserta Linkedin: Jude Russo Caserta

E-mail: judi_caserta@athleticbudgetcoach.com

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